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BVLGARI Watches - The Roman Roots
BVLGARI, the Italian brand inspired by rich Roman history, honour their culture and heritage through modern design and products ranging from jewellery, fragrances, and accessories to watches. Harmonised with Rome’s ancient history, BVLGARI incorporate the city’s symbolism while innovating their design for the future. BVLGARI are also known for designing and manufacturing high-quality jewellery, bags, and accessories. To honour their ancient Roman history, the brand integrated the Latin “V” epigraphy of their family name into the logo. This logo was first revealed to the world in 1934 at the renovated BVLGARI store in Italy.
With a history dating back to 1884, BVLGARI opened their pioneer shop in Via Dei Condotti. In 2014, BVLGARI finished 130 years of excellence in luxury. From their origin at the Via dei Condotti flagship store to a diversified global presence today, BVLGARI watches have created a name for themselves like no other luxury brand. BVLGARI have held and still continue to hold records for making the thinnest timepieces, even creating the thinnest tourbillon and the thinnest minute repeater. These creations are the reason BVLGARI hold an esteemed position in the watchmaking industry. You understand the popularity of BVLGARI from their many fan followers. Richard Burton said once, “The only word Elizabeth knows in Italian is BVLGARI.” This mere statement makes you realise how diversified and extraordinary the popularity of the brand is. BVLGARI managed to reinterpret the mystic beauty of the Roman era through their iconic designs and use of rare stones. Also known as the ‘Jeweller to the Stars’, BVLGARI had fans like Audrey Hepburn, Elizabeth Taylor, Ingrid Bergman, and Grace Kelly. These stars were particularly attracted to BVLGARI’s jewellery collection. A collection that even left a mark on their watchmaking acumen. The latest iteration of their jewellery collection specifically for the Indian market is the BVLGARI Mangalsutra. A timeless take on the Indian tradition of uniting two souls.
BVLGARI Collection Breakdown - Timepieces Woven With Rome’s Legacy
BVLGARI offers a range of collections, such as BVLGARI BVLGARI, Octo, and more. For women, BVLGARI offers a much wider collection of watches such as Serpenti, Diva’s Dream, Lvcea, BVLGARI BVLGARI, and Grande Complications. Starting off withthe Serpenti collection is perhaps their most iconic, drawing inspiration from the sensuality and elegance of the serpent. Often referred to as wearable art, Serpenti timepieces intertwine jewellery craftsmanship with functional watchmaking. With options like the rose gold Seduttori or the striking two-tone variations, this collection captures timeless femininity and a touch of intrigue. Another hallmark is the BVLGARI BVLGARI collection, a celebration of refined minimalism with deep roots in the brand’s history. What began in 1975 as a bespoke gift for their top clients evolved into the legendary BVLGARI Roma, later inspiring the Solotempo—a timepiece that combines mechanical sophistication with a clean, modern aesthetic. It’s a testament to their ability to honour tradition while embracing contemporary design.
For those seeking bold innovation, the Octo collection stands apart. Its geometric form and structured designs, epitomised by the Octo Finissimo, have redefined what a luxury watch can be. Holding records as the world’s slimmest self-winding chronograph with GMT, this collection is a masterclass in engineering excellence, recently enhanced with sleek steel iterations. Adding a playful edge, the Aluminium collection breaks away from convention. First introduced in 1998, these lightweight watches paired aluminium and rubber to challenge the norms of luxury. The 2020 revival reimagines this avant-garde spirit for modern audiences, offering a dynamic mix of nostalgia and innovation.
The Lvcea collection, introduced in 2014, draws inspiration from the concept of light—its name derived from the Latin word lux and the French lumière. Designed with elegance in mind, Lvcea combines intricate gem-setting with functional precision. With mother-of-pearl dials, diamond indexes, and polished bracelets, these timepieces radiate sophistication, embodying the essence of feminine grace. In contrast, the Divas’ Dream collection captures the opulence of Rome’s history. Inspired by the fan-shaped mosaics of the Baths of Caracalla, these watches blend haute joaillerie with fine horology. Lavish gemstones and intricate designs reflect BVLGARI's ability to turn timepieces into wearable art. Since its launch in 2016, Divas’ Dream has become a platform for their most ambitious creations, celebrating elegance through a rich connection to heritage. Seamlessly blending Italian flair with Swiss precision, BVLGARI continues to push the boundaries of horology, creating watches that are not only beautiful but also deeply meaningful.