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The Clifton Club collection by Baume & Mercier, launched in 2017, is a sportier extension of the iconic Clifton line, designed for active individuals who desire performance, durability, and versatility in their timepieces. The collection was developed with urban adventurers in mind, offering robust watches that transition seamlessly from outdoor activities to more formal settings. Building upon Baume & Mercier’s long-established reputation for elegance and Swiss precision, the Clifton Club collection combines modern materials and advanced movements with a sporty aesthetic. This collection is also part of the brand's strategy to engage a younger audience, blending casual style with luxury watchmaking.
Design And Aesthetics
The Clifton Club watches feature more rugged designs compared to the classic Clifton collection, while still maintaining a refined aesthetic. The cases are primarily crafted from stainless steel, with some models offering black PVD coatings or bronze options for a bolder look. The design is sleek yet athletic, featuring unidirectional rotating bezels, luminous hands and markers, and robust build quality to ensure durability in more active environments. The watches are water-resistant up to 100 metres, making them suitable for swimming and light-diving activities. The dials maintain a clean and functional design, available in a variety of colours like black, blue, and white, often with contrasting accents on the hands and indices for improved readability. Rubber straps, NATO fabric, and leather straps are common choices for the Clifton Club collection, further underscoring the sporty yet stylish appeal of the line.
Iterations
The Clifton Club collection features several iterations designed to cater to different tastes and functional requirements. One of the standout models is the Clifton Club Shelby Cobra Limited Edition, created in collaboration with the iconic American car manufacturer Shelby. This version features design cues inspired by classic race cars, including distinctive colour schemes and chronograph functionality tailored for motorsport enthusiasts. Other notable versions include the Clifton Club GMT, which offers a dual-time zone function, making it ideal for frequent travellers. Some versions of the Clifton Club offer a chronograph complication, giving users added functionality and a sportier appearance.