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Zero Halliburton are a distinguished American brand renowned for their premium aluminium luggage and travel cases. Established in 1938 by Erle P. Halliburton, the founder of the Halliburton oil company, the brand emerged from the need for durable luggage that could withstand the harsh conditions of Texas oil fields. Halliburton collaborated with aircraft engineers to create the first aluminium travel cases, offering superior protection against dust, moisture, and rough handling.
Legacy And Cultural Impact
Zero Halliburton's aluminium cases have become iconic, featuring in over 200 films and television shows. Notably, a modified Zero Halliburton case, encased in black leather, serves as the "nuclear football"—the briefcase that accompanies the President of the United States and contains nuclear launch codes.
In 1969, Zero Halliburton played a pivotal role in the Apollo 11 mission by providing specially engineered aluminium cases to transport lunar samples back to Earth. These cases were constructed of lightweight, rugged aluminium alloy with a triple seal and featured an aluminium mesh liner to cushion the samples from the dynamic forces of space travel, re-entry, and splashdown. This contribution underscores the brand's commitment to protecting precious cargo, a legacy that continues to inspire its designs today.
Design And Innovation
The brand is celebrated for their commitment to design excellence. In 2021, Zero Halliburton's Pursuit Aluminum travel case received the Silver International Design Excellence Award (IDEA) from the Industrial Designers Society of America. Collaborating with design firm PENSA, the brand introduced features like patented Concave Edging for enhanced impact resistance and the ZH Chassis—a reinforced base that protects the lower shell and wheel areas.
Product Range
Zero Halliburton offers a diverse range of products, including the Pursuit Aluminum Collection, known for its sleek design and robust construction; the Geo Aluminum Series, featuring ribbed aluminium shells for added strength; and the Classic Aluminum 3.0 Series, a modern take on the brand's original design, combining elegance with durability. In addition to aluminium, the brand has expanded its materials to include carbon fibre, polycarbonate, and Texalium (an aluminium-coated fibreglass), catering to various preferences and needs.
Global Presence
In 2006, Zero Halliburton became a wholly owned subsidiary of Japanese luggage manufacturer ACE Co., Ltd., a move that significantly accelerated its global expansion. The brand now enjoys a prominent presence in major markets across Asia and the Middle East, with strong footholds in countries like Japan and the UAE where demand for premium, high-performance travel gear continues to rise. In Japan, their presence is particularly well-established, backed by their parent company and supported through multiple retail locations and a loyal customer base. In the Middle East, the brand’s offerings are available through select luxury retailers, appealing to a discerning clientele that values both durability and design. In North America, Zero Halliburton’s Madison Avenue flagship in New York City showcases their full range of luggage, business cases, and accessories. Their global reach is further enhanced by a comprehensive online platform with international shipping, allowing the brand to deliver their signature precision and style to customers worldwide.