The first Swatch was conceived in 1982 and was introduced on the market in Switzerland in March 1983. Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the aggressive growth of Japanese companies in the 1970s.

A new concept
Swatch embodies all that is stylish, modern, young, vivacious and attractive. Emissary of an age, conjurer of originality, Swatch brings together the best of design, cutting edge technology, modernity, experience and originality to bring to you truly revolutionary watches. Synonymous with the highest level of quality and innovative modern designs, Swatchs creativity and courage to sound out unknown territory, have made it possible to create what are today, undoubtedly, the most popular watches in the world.

Did you know?
The name "Swatch" is a contraction of the words "Swiss Watch". Besides, the idea of its creator was to launch a new concept watch: a low-cost, high-tech, artistic and emotional "Second Watch" -The Swatch.

For more information on Swatch, please visit www.swatch.com