The Swarovski company was born in 1895, when Daniel Swarovski, an Austrian glass cutter and jeweller established a crystal cutting factory in Wattens, Austria.

The art of crystal
For over 100 years, Swarovski, the brand synonymous with ingenuity, poetry and technology, has developed its supreme mastery of precision-cutting, to become the worlds leading producer of cut crystal, genuine gemstones and created stones. Swarovski is renowned for the originality and variety of its ever-improving range of shapes, forms, cuts, colours and coatings, always in tune with, or one step ahead of, current design trends and themes.

Did you know?
A crystallized fantasy world, the Kristallwelten, was created in the hometown of Swarovsky, Wattens. The second most visited tourist attraction in Austria as been seen by more than 7 million crystal lovers since its opening and it is almost considered as a place of pilgrimmage.

For more information on Swarovski, please visit www.swarovski.com