In 1888, Carl Friedrich Bucherer opened his first watch and jewelry store, together with his wife Luise, on the Falkenplatz in Lucerne. Although a small business at the start, his reputation quickly grew, both in Switzerland and abroad.

Passion for watchmaking
Carl F. Bucherer is an independent watch brand with over 80 years of experience in creating high-quality watches. Synonymous with uncompromising quality, as well as, highly beautiful and stylish products, Carl F. Bucherer watches combine the best in watchmaking craftsmanship with fine jewelry-making skills. Carl F. Bucherer timepieces are shaped by the passion of creating watches. The search for both esthetic and technical perfection, the love of beauty and detail, and the great pleasure and devotion are the driving force of the brand.

Did you know?
Carl F Bucherer was successfully implanted in the US because of the American soldiers. After WWII, many of the American soldiers stationed in Germany travel through Lucerne before returning to the USA and thousands of Bucherer watches thus find their way across the Atlantic, massively increasing recognition of the brand in the United States.

For more information on Carl F. Bucherer please visit www.carl-f-bucherer.com